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~accessRights:"free"
~person:"Gupta, Suraksha"
~subject:"Brand management"
~type:"article"
~type:"book"
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Brand management
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Gupta, Suraksha
Burmann, Christoph
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Brand adoption by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
;
Rawal, Saurabh
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2014
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