Havemo, Emelie - In: Journal of business models : JOBM 7 (2019) 2, pp. 14-30
case study of a Swedish technology start-up with a business model labelled "hardware plus software". The firm …'s conceptualizations of this business model in public and non-public sources were analysed in order to show how a practitioner …-described business model was used. Findings and Contributions: The business model label can be used at different organizational levels …