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~accessRights:"free"
~person:"Homburg, Christian"
~person:"Kirchgeorg, Manfred"
~subject:"Marketing theory"
~subject:"Relationship marketing"
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Incentivizing CEOs to Build Customer- and Employee-Firm Relations for Higher Customer Satisfaction and Firm Value
Luo, Xueming
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2014
findings have implications for the improvement of customer satisfaction, the role of
marketing
in the organization, and the …
Persistent link: https://www.econbiz.de/10013064018
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