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~accessRights:"free"
~person:"Ko, Yong Jae"
~person:"Su, Yiran"
~person:"Vrontis, Demetris"
~subject:"Brand management"
~subject:"Fans"
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European Sport management quarterly : ESMQ
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Advancing understanding of individual-level brand management in sport
Doyle, Jason P.
;
Kunkel, Thilo
;
Su, Yiran
;
Biscaia, Rui
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1631-1642
Persistent link: https://www.econbiz.de/10014443777
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