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~accessRights:"free"
~person:"Marciniak, Beata"
~subject:"Confidence"
~subject:"Virales Marketing"
~type:"article"
~type_genre:"Article in journal"
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Is it better to communicate product information abstractly or concretely? : the role of consumer product expertise and shopping-stage mindset
Trzebinski, Wojciech
;
Gaczek, Piotr
;
Marciniak, Beata
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 273-285
Persistent link: https://www.econbiz.de/10013552956
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