Edelman, Benjamin (contributor); … - 2005
Research Paper No. 1917
Internet Advertising and the Generalized Second Price
Auction: Selling Billions of Dollars … Worth of Keywords
Benjamin Edelman
Michael Ostrovsky
Michael Schwarz
October 2005
Internet Advertising and … which is
used by search engines to sell online advertising that most Internet users encounter daily. GSP
is tailored to its …