Glinik, Martin; Rachinger, Michael; Ropposch, Christiana; … - In: Journal of business models : JOBM 9 (2021) 2, pp. 22-43
of sustainability aspects in different business model elements. Design/Methodology/Approach: We investigated our sample … of six early-phase start-up projects using a multiple case study approach, whereby the business model of each start … qualitative content approach and interpreted from a business model and imprinting theory perspective. Findings: The business …