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~accessRights:"free"
~person:"Swoboda, Bernhard"
~subject:"China"
~subject:"Managers"
~subject:"Meta-Analyse"
~subject:"Multilevel structural equation modeling"
~subject:"Unternehmenserfolg"
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Search: "Management international review : mir : journal of international business"
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China
Managers
Meta-Analyse
Multilevel structural equation modeling
Unternehmenserfolg
Brand management
2
Cross-national research
2
Globalisierung
2
Globalization
2
Markenführung
2
Multinationales Unternehmen
2
Transnational corporation
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Welt
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World
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Ability associations
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Brand architecture
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COVID-19
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Comparison
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Coronavirus
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Corporate brand
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E-commerce
1
E-commerce firms
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Electronic Commerce
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Endorsed branding strategy
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Firm growth
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Firm performance
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Global corporate and product brands
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Institutional distances
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Institutional economics
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Institutional infrastructure
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Institutionelle Infrastruktur
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Institutionenökonomik
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International market entry
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International marketing
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Internationaler Markteintritt
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Internationales Marketing
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Internationalization rhythm
1
Internationalization speed
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Markenarchitektur
1
National institutions
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Online internationalization
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Online retailing
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Online-Handel
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Sub-branding
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Swoboda, Bernhard
Park, Byung Il
2
Sinning, Carolina
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Bai, Changhong
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Baldermann, Sebastian
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Banerjee, Sourindra
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Chen, Liang
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Cho, Yunok
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Fan, Di
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Management international review : MIR ; journal of international business
2
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ECONIS (ZBW)
2
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Effects of internationalization rhythm and speed on e-commerce firms’ growth and the role of institutional distances
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Management international review : MIR ; journal of …
62
(
2022
)
2
,
pp. 169-201
Persistent link: https://www.econbiz.de/10013272929
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2
Endorsement of global product brands by global corporate brands : a consumer perspective across nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Management international review : MIR ; journal of …
61
(
2021
)
4
,
pp. 563-598
Persistent link: https://www.econbiz.de/10012657849
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