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~accessRights:"free"
~source:"econis"
~subject:"India"
~subject:"Innovationsmanagement"
~type_genre:"Working Paper"
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The "right" consumers for better concepts : identifying and using consumers high in emergent nature to further develop new product concepts
Hoffman, Donna L.
;
Kopalle, Praveen K.
;
Novak, Thomas P.
-
2010
-
Rev.
Persistent link: https://www.econbiz.de/10003971869
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