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~accessRights:"free"
~subject:"Consumer goods industry"
~type_genre:"Collection of articles of several authors"
~type_genre:"Thesis"
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FMCG marketing and sales : organizing trade marketing, category management, and shopper marketing
Schmutzler, Alexander René
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2015
Persistent link: https://www.econbiz.de/10011576864
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Die erfolgreiche Umsetzung strategischer Erfolgspotentiale : der ressourcenorientierte Ansatz im Marketing
Hoffmann Linhard, Adolfo
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contributor
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2001
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001595510
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