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~accessRights:"free"
~subject:"Decision under risk"
~type_genre:"Arbeitspapier"
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Centre for Marketing working paper / Centre for Marketing, London Business School
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The branding of next-generation products
Bertini, Marco
(
contributor
);
Gourville, John T.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003470290
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