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~accessRights:"free"
~subject:"Germany"
~type_genre:"Bibliografie enthalten"
~type_genre:"Book Part"
~type_genre:"Government document"
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Erfolgsfaktoren der Werbung im Produktlebenszyklus : ein Beitrag zur Werbewirkungsforschung
Schürmann, Uwe
-
1993
Der Werbung kommt im
Lebenszyklus
von Produkten eine Schlüsselfunktion zum Ausbau und zur Sicherung des Markterfolges …
Persistent link: https://www.econbiz.de/10011960566
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