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~subject:"Markenimage"
~type_genre:"Handbook"
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The influence of brand experiences onto brand preference, brand meaning and haptic product evaluation : essays in experimental marketing research
Stach, Jens
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2019
Persistent link: https://www.econbiz.de/10012105022
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Essays on consumer perception : applications to inflation, business-to-business brands, and response styles
Lennartz, Eric Michael
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2017
Persistent link: https://www.econbiz.de/10011659566
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