//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"free"
~subject:"Markenrecht"
~type_genre:"Conference paper"
~type_genre:"Thesis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Brand"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenrecht
Brand management
54
Markenführung
51
Brand
36
Brand image
30
Consumer behaviour
30
Konsumentenverhalten
29
Markenimage
28
Markenartikel
26
Theorie
23
Theory
23
Sustainable product
19
Öko-Produkt
19
Deutschland
18
Germany
18
Marketing
14
Marketing and Administration
14
Store brand
12
Handelsmarke
11
Brand equity
10
Brand loyalty
10
Markenpolitik
10
Brand choice
8
Brand name products
8
Branding
8
Marketing theory
8
Marketingtheorie
8
Innovation
7
Marke
7
Prekės ženklas
7
Advertising
6
Advertising effects
6
Markenwert
6
Marketingmanagement
6
Nachhaltigkeit
6
Product quality
6
Produktentwicklung
6
Produktqualität
6
Retail trade
6
Werbewirkung
6
Business Administration
5
more ...
less ...
Online availability
All
Free
Undetermined
2
Type of publication
All
Book / Working Paper
3
Type of publication (narrower categories)
All
Conference paper
Thesis
Graue Literatur
51
Non-commercial literature
51
Arbeitspapier
49
Working Paper
49
Article in journal
26
Aufsatz in Zeitschrift
26
Amtsdruckschrift
6
Government document
6
Hochschulschrift
3
Amtliche Publikation
1
Collection of articles of several authors
1
Forschungsbericht
1
Sammelwerk
1
more ...
less ...
Language
All
English
3
Author
All
Braegger, Tobias U.
1
Fisch, Christian Otmar
1
Schautschick, Philipp
1
Published in...
All
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
An economic analysis of overlapping protection for product configuration trade dresses : applied to the legal systems of the United States of America, the European Union, Germany,...
Braegger, Tobias U.
-
2006
Persistent link: https://www.econbiz.de/10003320828
Saved in:
2
Patents and trademarks : motivations, antecedents, and value in industrialized and emerging markets
Fisch, Christian Otmar
-
2016
Persistent link: https://www.econbiz.de/10011634538
Saved in:
3
An economic investigation of the use and impact of patents and trade marks in Germany
Schautschick, Philipp
-
2015
Persistent link: https://www.econbiz.de/10011311675
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->