Tiu Chai Hui; Dayang-Affizzah Awang-Marikan - In: The international journal of business science & applied … 17 (2022) 3, pp. 66-92
This study examines consumer mobile commerce adoption through consumer adoption behaviour from intention to use into adoption under the influence of consumer inertia and market isomorphism. The presence of inertia elements could naturally act as an inhibiting agent in adopting consumer...