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Decisions Under Uncertainty
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Detailing
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Diffusion
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Prescription Drugs
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Representative Opinion Leader
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Two-sided Learning
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Ching, Andrew
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Ishihara, Masakazu
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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The Effects of Detailing on Prescribing Decisions under Two-Sided Learning
Ching, Andrew
;
Ishihara, Masakazu
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Volkswirtschaftliche Fakultät, …
-
2007
representative
opinion
leader
is responsible for updating the prior belief about these qualities. Physicians are heterogeneous in …
Persistent link: https://www.econbiz.de/10005787016
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