Reiser, Matthias; Breuer, Christoph; Wicker, Pamela - In: International Journal of Sport Finance 7 (2012) 3, pp. 232-248
This study analyzes the effect of sponsorship announcements on the firm value of sponsoring firms by investigating whether sponsorship announcements have an influence on abnormal returns on share prices. As previous research has neglected sponsorships from different regions and the comparison of...