Chan-Halbrendt, Catherine; Yu, Jin; Keung, Helen; Lin, Tun - In: International Food and Agribusiness Management Review 09 (2006) 04
Guangzhou buyers' preference for premium Hawaiian grown product gift baskets with conjoint analysis was examined. Relative importance of three gift basket attributes: container type, products origin, and price were examined. Expenditure equivalent index to evaluate how much more each of the gift...