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Search: subject:"customer personality"
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Beziehungsmarketing
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Consumer behaviour
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Customer personality
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Bankgeschäft
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Brand Identification
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Brand-Customer Personality Congruency
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AZIZI, Shahriar
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Journal of financial services marketing
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The role of
customer
personality
in premium banking services
Ho, Shirie Pui Shan
;
Wong, Amy
- In:
Journal of financial services marketing
28
(
2023
)
2
,
pp. 285-305
Persistent link: https://www.econbiz.de/10014326867
Saved in:
2
Digitalization of retailing: customer’s experiences, retail channel choices, and the chief digital officer
Hermes, Anna
-
2022
Persistent link: https://www.econbiz.de/10014435147
Saved in:
3
FACTORS AFFECTING OVERALL BRAND EQUITY: THE CASE OF SHAHRVAND CHAIN STORE
AZIZI, Shahriar
;
KAPAK, Shahram Jamali
- In:
Management and Marketing Journal
XI
(
2013
)
1
,
pp. 91-103
Lisrel 8.80 to test the conceptual model which includes six hypotheses. Results showed that brand-
customer
personality
…
Persistent link: https://www.econbiz.de/10010685087
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