Wibowo, Setyo Ferry; Najib, Mukhamad; Ujang Sumarwan; … - In: Economies : open access journal 10 (2022) 12, pp. 1-16
The theory of planned behavior is broadly used to study the buying behavior of green products. However, the theory has been criticized for ignoring moral considerations in the purchase decision and not sufficiently explaining the influence of personal factors such as consumers' product...