Okumura, Bruno Uekane; Pimenta Júnior, Tabajara; … - In: Journal of Economics, Finance and Administrative Science 28 (2023) 56, pp. 335-351
Purpose - This study aims to investigate the occurrence of the decoy effect in stock investment decisions based on …, simulating investment decisions in stocks of companies listed on the Brazilian Stock Exchange. The data analysis was performed … investment decision-making. This study is unique in examining the decoy effect in investment decisions in the Brazilian context. …