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slogan
3
PERSUASIVENESS
2
POLITICAL LINGUISTICS
2
PRAGMATICS
2
SLOGAN
2
STYLISTIC DEVICES
2
Slogan
2
logo
2
visual identity
2
ЛОЗУНГ
2
ПЕРСУАЗИВНОСТЬ
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ПОЛИТИЧЕСКАЯ ЛИНГВИСТИКА
2
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Advertising effects
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Brand
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Cultural Programme
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European Capital of Culture
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Konsumentenverhalten
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Markenartikel
1
Markenführung
1
Markenimage
1
Slavonski Brod
1
Werbewirkung
1
banking products
1
brand effect
1
brand love
1
brand name
1
brand recall
1
brand recognition
1
country branding
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country marketing
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dual code theory
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global competition
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Adina, Curta
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Amann, Eva
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Bacher, Urban
1
Bogas, Paulo
1
Kadocsa, György
1
Lončarić, Biljana
1
PhD, Árpád Papp-Váry
1
Silveira, Paulo Duarte
1
АНДРЕЕВНА, ВАСИЛЬЕВА МАРИЯ
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Keleti Károly Gazdasági Kar, Óbudai Egyetem
1
University of Rijeka, Faculty of Tourism and Hospitality Management
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ИЗВЕСТИЯ САНКТ-ПЕТЕРБУРГСКОГО УНИВЕРСИТЕТА ЭКОНОМИКИ И ФИНАНСОВ
2
Economia della Cultura
1
European research studies
1
Interdisciplinary Management Research
1
Proceedings-8th International Conference on Mangement,Enterprise and Benchmarking (MEB 2010)
1
Tourism and Hospitality Industry
1
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RePEc
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ECONIS (ZBW)
1
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subject:"sloan"
(253 results)
1
The influence of brand effect on
slogan
's memorability
Silveira, Paulo Duarte
;
Bogas, Paulo
- In:
European research studies
22
(
2019
)
4
,
pp. 88-100
Persistent link: https://www.econbiz.de/10012286143
Saved in:
2
Cities Awarded the ECoC Title from 2014 to 2018: An Overview
Adina, Curta
- In:
Economia della Cultura
(
2014
)
2
,
pp. 159-170
This study aims to shed light on a significant EU action such as the European Capital of Culture, giving particular attention to ten cities which have been awarded this title: from Umeå and Riga in 2014 to Valletta and Leeuwarden in 2018. It concerns large-scale projects where culture,...
Persistent link: https://www.econbiz.de/10011196047
Saved in:
3
WHY BANKS NEED A
SLOGAN
Bacher, Urban
;
Amann, Eva
- In:
Interdisciplinary Management Research
10
(
2014
),
pp. 513-520
-out
slogan
, representing the brand features and speaking to customers’ emotions, is an important component of successful branding …
Persistent link: https://www.econbiz.de/10011210916
Saved in:
4
КОММУНИКАТИВНО-ПРАГМАТИЧЕСКИЕ И ЛИНГВОСТИЛИСТИЧЕСКИЕ ОСОБЕННОСТИ АНГЛОЯЗЫЧНЫХ ПОЛИТИЧЕСКИХ ЛОЗУНГОВ...
АНДРЕЕВНА, ВАСИЛЬЕВА МАРИЯ
- In:
ИЗВЕСТИЯ …
(
2011
)
3
,
pp. 80-82
В статье рассматриваются особенности применения лингвостилистических средств в зависимости от коммуникативно-прагматических характеристик лозунгов. В...
Persistent link: https://www.econbiz.de/10011221513
Saved in:
5
МЕЖДУНАРОДНЫЙ ОПЫТ УПРАВЛЕНИЯ ТУРИЗМОМ
ВЛАДИМИРОВНА, ВАСИЛЬЕВА ЕЛЕНА
- In:
ИЗВЕСТИЯ …
(
2010
)
3
,
pp. 69-69
В статье рассматриваются особенности применения лингвостилистических средств в зависимости от коммуникативно-прагматических характеристик лозунгов. В...
Persistent link: https://www.econbiz.de/10011220749
Saved in:
6
Country slogans and logos: findings of a benchmarking study
PhD, Árpád Papp-Váry
-
Keleti Károly Gazdasági Kar, Óbudai Egyetem
The name of a country, its logo(s) and
slogan
(s) are important vehicles for development of country brand equity. This … and customers. However, even the most brilliant logo and
slogan
is powerless if it is not backed up by a comprehensive …
Persistent link: https://www.econbiz.de/10008611342
Saved in:
7
Branding cities as tourist destinations; the case of Slavonski Brod, Croatia
Lončarić, Biljana
-
University of Rijeka, Faculty of Tourism and …
the logo,
slogan
and visual identity of a destination. Methodology – The methodology of the research includes the examples … originality – The paper defines the steps that should be undertaken to create the new logo and
slogan
in a tourist destination …
Persistent link: https://www.econbiz.de/10011266210
Saved in:
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