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The impact of advertising along the conversion funnel
Seiler, Stephan
;
Yao, Song
-
2017
-
This draft: June 21, 2017
We assemble a unique data set that combines information on supermarket feature advertising with path-
tracking
data
on …
Persistent link: https://www.econbiz.de/10011870152
Saved in:
2
Trips and Their CO2-Emissions Induced by a Shopping Center
Jia, Tao
;
Carling, Kenneth
;
Håkansson, Johan
-
Handelns Utredningsinstitut (HUI Research)
-
2013
adopt GPS
tracking
data
of car trips that end and start at the shopping center. Thereafter, (1) we analyze the traffic …
Persistent link: https://www.econbiz.de/10010640739
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