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~accessRights:"restricted"
~institution:"National Bureau of Economic Research"
~institution:"Springer Fachmedien Wiesbaden"
~type_genre:"Case study"
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Partizipative Werbekommunikation : zur Entstehung und Typologisierung kreativer Beteiligungsformen von Konsumenten an der Werbekommunikation
Apel, Juliane
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2018
Persistent link: https://www.econbiz.de/10011866597
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