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~accessRights:"restricted"
~institution:"Peter Lang GmbH"
~person:"Mattmüller, Roland"
~person:"Winzer, Peter"
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Advanced e-business research : international trends & issues
Böhm, Stephan
(
ed.
);
Quint, Werner
(
ed.
); …
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2017
Persistent link: https://www.econbiz.de/10011670299
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Mobile Marketing : eine experimentelle Studie über den Einfluss von mobilen Verkaufsfördermaßnahmen auf die Einstellungsbildung und die Verhaltensabsichten
Lange, Katharina
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2017
Persistent link: https://www.econbiz.de/10011710364
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