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~accessRights:"restricted"
~institution:"Springer Gabler <Firma>"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Guidebook"
~type_genre:"Lehrbuch"
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Digitize your brand name : der Erfolgsfaktor Markenname in den digitalen Medien
Kircher, Sybille
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2017
Persistent link: https://www.econbiz.de/10011570377
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Gibt es noch Marken in der Zukunft? : Hybrid Brands - eine Zukunftsvision für starke Marken
Riedmann-Streitz, Christine
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2017
Persistent link: https://www.econbiz.de/10011570445
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