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~accessRights:"restricted"
~institution:"Springer International Publishing"
~isPartOf:"Progress in IS"
~subject:"Social Web"
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Online brand communities : using the social web for branding and marketing
Martínez-López, Francisco J.
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Anaya-Sánchez, Rafael
; …
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2016
Persistent link: https://www.econbiz.de/10014011166
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