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~accessRights:"restricted"
~institution:"Technische Universität Hamburg-Harburg"
~subject:"Produktbewertung"
~subject:"Ältere Menschen"
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Produktbewertung
Ältere Menschen
Innovationsmanagement
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Herstatt, Cornelius
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Denker, Florian
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Koller, Hans
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Marwede, Malte
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Technische Universität Hamburg-Harburg
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The crucial role of domain knowledge in evaluating early-stage new product ideas
Denker, Florian
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2018
Persistent link: https://www.econbiz.de/10011775238
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Product
development
for distant target groups : an experimental study for the silver market
Marwede, Malte
-
2017
Persistent link: https://www.econbiz.de/10011653621
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