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~accessRights:"restricted"
~isPartOf:"1.1955 - 5.1959: International social science bibliographies"
~isPartOf:"European journal of marketing : EJM"
~subject:"Consumer behaviour"
~subject:"Soziologie"
~subject:"Unternehmensethik"
~subject:"World"
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Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie
;
Bode, Matthias
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
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