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~accessRights:"restricted"
~isPartOf:"African journal of science, technology, innovation and development : AJSTID"
~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"European Management Journal"
~isPartOf:"Marketing Science"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Romanian Statistical Review Supplement"
~subject:"Feldforschung"
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Social advertising effectiveness across products : a large-scale field experiment
Huang, Shan
;
Aral, Sinan
;
Hu, Yu Jeffrey
;
Brynjolfsson, Erik
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1142-1165
Persistent link: https://www.econbiz.de/10012405755
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