//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"African journal of science, technology, innovation and development : AJSTID"
~isPartOf:"European Management Journal"
~isPartOf:"Marketing Science"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Romanian Statistical Review Supplement"
~subject:"Advertising effects"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Product"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
product
6
Innovation
2
Advertising
1
Consumer behaviour
1
Corporate social responsibility
1
Dynamic programming
1
Dynamische Optimierung
1
Dynamische Wirtschaftstheorie
1
Economic dynamics
1
Experiment
1
Feldforschung
1
Field research
1
Game theory
1
Internet marketing
1
Konsumentenverhalten
1
Online-Marketing
1
Process
1
Product
1
Social Web
1
Social network
1
Social relations
1
Social web
1
Soziale Beziehungen
1
Soziales Netzwerk
1
Spieltheorie
1
Strategic profiles
1
Uganda
1
Werbewirkung
1
Werbung
1
collectors
1
conjoint analysis
1
distribution
1
dynamic programming
1
experimental economics
1
field experiments
1
game theory
1
heterogeneity
1
heuristics
1
innovations
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Aral, Sinan
1
Brynjolfsson, Erik
1
Hu, Yu Jeffrey
1
Huang, Shan
1
Published in...
All
African journal of science, technology, innovation and development : AJSTID
European Management Journal
Marketing Science
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Romanian Statistical Review Supplement
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Social advertising effectiveness across products : a large-scale field experiment
Huang, Shan
;
Aral, Sinan
;
Hu, Yu Jeffrey
;
Brynjolfsson, Erik
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1142-1165
Persistent link: https://www.econbiz.de/10012405755
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->