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~isPartOf:"Analyzing the strategic role of social networking in firm growth and productivity"
~person:"Breazeale, Michael"
~person:"Pianosi, Monica"
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Analyzing the strategic role of social networking in firm growth and productivity
Business horizons
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The journal of product & brand management
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Social media, participation, and citizenship : new strategic directions
Bull, Richard
;
Pianosi, Monica
- In:
Analyzing the strategic role of social networking in …
,
(pp. 76-94)
.
2017
Persistent link: https://www.econbiz.de/10011530619
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Desperately seeking customer engagement : the five-sources model of brand value on social media
Piven, Inna P.
;
Breazeale, Michael
- In:
Analyzing the strategic role of social networking in …
,
(pp. 283-313)
.
2017
Persistent link: https://www.econbiz.de/10011531130
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