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~accessRights:"restricted"
~isPartOf:"Annales Universitatis Mariae Curie-Skłodowska / H"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung"
~isPartOf:"Neue Herausforderungen an das Dienstleistungsmarketing"
~person:"Korschun, Daniel"
~subject:"Marketing management"
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Annales Universitatis Mariae Curie-Skłodowska / H
Journal of business research : JBR
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
Neue Herausforderungen an das Dienstleistungsmarketing
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A resource-based view of stakeholder marketing
Kull, Alexander J.
;
Mena, Jeannette A.
;
Korschun, Daniel
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5553-5560
Persistent link: https://www.econbiz.de/10011597354
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