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~accessRights:"restricted"
~isPartOf:"Approaches to financing social entrepreneurship"
~isPartOf:"Journal for global business advancement : JGBA"
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~type:"article"
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Search: subject_exact:"Cause marketing"
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Cause-Related Marketing
4
Cause-related marketing
4
Consumer behaviour
4
Konsumentenverhalten
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Beziehungsmarketing
3
Marketing management
3
Marketingmanagement
3
Relationship marketing
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cause-related marketing
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CRM
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Corporate Social Responsibility
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Corporate social responsibility
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Religion
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attitude
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cause-related marketing (CRM)
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cause-related marketing effectiveness
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competence
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consumer
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cuteness
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hospitality CRM
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organisational behaviour modification
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other customers
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power
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regulatory orientation
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reinforcements
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Gao, Yixing
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Hanks, Lydia
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Line, Nathaniel D.
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Marhana Mohamed Anuar
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Mattila, Anna S.
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Mohd Rafi Yaacob
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Nair, Suja
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Shams, Riad
1
Shin, Joongwon
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Siachou, Evangelia
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Vrontis, Demetris
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Wu, Luorong
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Zalinawati Abdullah
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Approaches to financing social entrepreneurship
Journal for global business advancement : JGBA
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
International review on public and non-profit marketing
24
Journal of business research : JBR
12
Journal of nonprofit & public sector marketing
6
International journal of advertising : the review of marketing communications
5
Journal of business ethics : JOBE
5
Journal of retailing and consumer services
5
Journal of the Academy of Marketing Science
5
International journal of nonprofit & voluntary sector marketing
4
Journal of marketing communications
4
Psychology & marketing
4
European Sport management quarterly : ESMQ
3
European journal of marketing : EJM
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of hospitality management
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of promotion management : innovations in planning and applied research
3
AMS review : official publication of the Academy of Marketing Science
2
International journal of Indian culture and business management : IJICBM
2
International journal of emerging markets
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International journal of internet marketing and advertising : IJIMA
2
Journal of business ethics : JBE
2
Journal of consumer marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of international consumer marketing
2
Journal of international food & agribusiness marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing research
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Journal of philanthropy and marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of retailing
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Marketing letters : a journal of research in marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Sport management review
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Total quality management & business excellence
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Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
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Asia-Pacific journal of management research and innovation
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Asian journal of business ethics : AJBE
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Australasian marketing journal
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1
The behavioural perspective of cause-related marketing : a conceptual framework of behavioural antecedents and outcomes
Nair, Suja
;
Shams, Riad
;
Siachou, Evangelia
;
Vrontis, …
- In:
Journal for global business advancement : JGBA
14
(
2021
)
4
,
pp. 500-519
Persistent link: https://www.econbiz.de/10012693772
Saved in:
2
Cause-related marketing purchase decision : do religiosity and attitudes matter?
Zalinawati Abdullah
;
Marhana Mohamed Anuar
;
Mohd Rafi Yaacob
- In:
Journal for global business advancement : JGBA
14
(
2021
)
5
,
pp. 684-704
Persistent link: https://www.econbiz.de/10013353017
Saved in:
3
Visual design, message content, and benefit type : the case of a cause-related marketing campaign
Gao, Yixing
;
Wu, Luorong
;
Shin, Joongwon
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
5
,
pp. 761-779
Persistent link: https://www.econbiz.de/10012230370
Saved in:
4
The joint effect of power, relationship type, and corporate social responsibility type on customers' intent to donate
Zhang, Lu
;
Hanks, Lydia
;
Line, Nathaniel D.
- In:
Journal of hospitality & tourism research : JHTR ; the …
43
(
2019
)
3
,
pp. 374-394
Persistent link: https://www.econbiz.de/10011997332
Saved in:
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