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~isPartOf:"Approaches to financing social entrepreneurship"
~isPartOf:"Journal for global business advancement : JGBA"
~isPartOf:"Journal of retailing"
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Search: subject_exact:"Cause marketing"
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Cause-Related Marketing
4
Cause-related marketing
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Marketingmanagement
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cause-related marketing
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Betriebsgröße
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consumer
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Duque, Lola C.
1
Hagtvedt, Henrik
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Marhana Mohamed Anuar
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Mohd Rafi Yaacob
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Nair, Suja
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Patrick, Vanessa M.
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Shams, Riad
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Siachou, Evangelia
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Vries, Eline L. E. de
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Approaches to financing social entrepreneurship
Journal for global business advancement : JGBA
Journal of retailing
International review on public and non-profit marketing
24
Journal of business research : JBR
12
Journal of nonprofit & public sector marketing
7
International journal of advertising : the review of marketing communications
5
Journal of business ethics : JOBE
5
Journal of retailing and consumer services
5
Journal of the Academy of Marketing Science
5
International journal of nonprofit & voluntary sector marketing
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Journal of marketing communications
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Psychology & marketing
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SpringerLink / Bücher
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European Sport management quarterly : ESMQ
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European journal of marketing : EJM
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International journal of advertising : the quarterly review of marketing communications
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International journal of hospitality management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of promotion management : innovations in planning and applied research
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AMS review : official publication of the Academy of Marketing Science
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International journal of Indian culture and business management : IJICBM
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International journal of emerging markets
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International journal of internet marketing and advertising : IJIMA
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Journal of business ethics : JBE
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Journal of consumer marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of international consumer marketing
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Journal of international food & agribusiness marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing research
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Journal of philanthropy and marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Marketing letters : a journal of research in marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Sport management review
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Total quality management & business excellence
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Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
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Asia-Pacific journal of management research and innovation
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Asian journal of business ethics : AJBE
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1
Small but sincere : how firm size and gratitude determine the effectiveness of cause marketing campaigns
Vries, Eline L. E. de
;
Duque, Lola C.
- In:
Journal of retailing
94
(
2018
)
4
,
pp. 352-363
Persistent link: https://www.econbiz.de/10011958210
Saved in:
2
The behavioural perspective of cause-related marketing : a conceptual framework of behavioural antecedents and outcomes
Nair, Suja
;
Shams, Riad
;
Siachou, Evangelia
;
Vrontis, …
- In:
Journal for global business advancement : JGBA
14
(
2021
)
4
,
pp. 500-519
Persistent link: https://www.econbiz.de/10012693772
Saved in:
3
Cause-related marketing purchase decision : do religiosity and attitudes matter?
Zalinawati Abdullah
;
Marhana Mohamed Anuar
;
Mohd Rafi Yaacob
- In:
Journal for global business advancement : JGBA
14
(
2021
)
5
,
pp. 684-704
Persistent link: https://www.econbiz.de/10013353017
Saved in:
4
Gilt and guilt : should luxury and charity partner at the point of sale?
Hagtvedt, Henrik
;
Patrick, Vanessa M.
- In:
Journal of retailing
92
(
2016
)
1
,
pp. 56-64
Persistent link: https://www.econbiz.de/10011484048
Saved in:
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