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~isPartOf:"Approaches to financing social entrepreneurship"
~isPartOf:"Journal for global business advancement : JGBA"
~isPartOf:"Psychology & marketing"
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Search: subject_exact:"Cause marketing"
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Cause-Related Marketing
6
Cause-related marketing
6
Consumer behaviour
4
Konsumentenverhalten
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Marketing management
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Marketingmanagement
4
cause-related marketing
3
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Brand
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attitude
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cause-related marketing (CRM)
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cause-related marketing effectiveness
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consumer
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corporate giving style
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costly signaling
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luxury brand
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materialism
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organisational behaviour modification
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product type
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product-cause fit
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reinforcements
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Chang, Chun-Tuan
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Hamby, Anne
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Kim, Sukhyun
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Kung, Ming-Tsung
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Laffety, Barbara A.
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Lueth, Annika K.
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Marhana Mohamed Anuar
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McCafferty, Ryan
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Mohd Rafi Yaacob
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Park, Kiwan
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Approaches to financing social entrepreneurship
Journal for global business advancement : JGBA
Psychology & marketing
International review on public and non-profit marketing
24
Journal of business research : JBR
12
Journal of nonprofit & public sector marketing
7
International journal of advertising : the review of marketing communications
5
Journal of business ethics : JOBE
5
Journal of retailing and consumer services
5
Journal of the Academy of Marketing Science
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International journal of nonprofit & voluntary sector marketing
4
Journal of marketing communications
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SpringerLink / Bücher
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European Sport management quarterly : ESMQ
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European journal of marketing : EJM
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International journal of advertising : the quarterly review of marketing communications
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International journal of hospitality management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of promotion management : innovations in planning and applied research
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AMS review : official publication of the Academy of Marketing Science
2
International journal of Indian culture and business management : IJICBM
2
International journal of emerging markets
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International journal of internet marketing and advertising : IJIMA
2
Journal of business ethics : JBE
2
Journal of consumer marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of international consumer marketing
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Journal of international food & agribusiness marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing research
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Journal of philanthropy and marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of retailing
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Marketing letters : a journal of research in marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Sport management review
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Total quality management & business excellence
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Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
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Asia-Pacific journal of management research and innovation
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Asian journal of business ethics : AJBE
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ECONIS (ZBW)
6
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1
Cause-related marketing of luxury brands : nudging materialists to act prosocially
Kim, Sukhyun
;
Park, Kiwan
;
Shrum, L. J.
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1204-1217
Persistent link: https://www.econbiz.de/10013280077
Saved in:
2
The behavioural perspective of cause-related marketing : a conceptual framework of behavioural antecedents and outcomes
Nair, Suja
;
Shams, Riad
;
Siachou, Evangelia
;
Vrontis, …
- In:
Journal for global business advancement : JGBA
14
(
2021
)
4
,
pp. 500-519
Persistent link: https://www.econbiz.de/10012693772
Saved in:
3
Cause-related marketing purchase decision : do religiosity and attitudes matter?
Zalinawati Abdullah
;
Marhana Mohamed Anuar
;
Mohd Rafi Yaacob
- In:
Journal for global business advancement : JGBA
14
(
2021
)
5
,
pp. 684-704
Persistent link: https://www.econbiz.de/10013353017
Saved in:
4
Is cash always king? : bundling product-cause fit and product type in cause-related marketing
Chang, Chun-Tuan
;
Chen, Pei-Chi
;
Chu, Xing-Yu
;
Kung, …
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 990-1009
Persistent link: https://www.econbiz.de/10011970106
Saved in:
5
An evolutionary process model of cause-related marketing and systematic review of cause-related marketing and systematic review of the empirical literature
Laffety, Barbara A.
;
Lueth, Annika K.
;
McCafferty, Ryan
- In:
Psychology & marketing
33
(
2016
)
11
,
pp. 951-970
Persistent link: https://www.econbiz.de/10011602983
Saved in:
6
One for me, one for you : cause-related marketing with buy-one give-one promotions
Hamby, Anne
- In:
Psychology & marketing
33
(
2016
)
9
,
pp. 692-703
Persistent link: https://www.econbiz.de/10011560112
Saved in:
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