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~accessRights:"restricted"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~language:"eng"
~person:"Amatulli, Cesare"
~person:"Guido, Gianluigi"
~person:"Holmqvist, Jonas"
~person:"Septianto, Felix"
~person:"Thaichon, Park"
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Luxury goods
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Advertising effects
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Brand management
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Cognitive flexibility
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Amatulli, Cesare
Guido, Gianluigi
Holmqvist, Jonas
Septianto, Felix
Thaichon, Park
Ko, Eunju
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2
Bandyopadhyay, Argho
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Cheng, Kwang-Hwee
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Colella, Giuseppe
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Asia Pacific journal of marketing and logistics
International journal of electronic marketing and retailing : IJEMR
Journal of business research : JBR
8
Journal of retailing and consumer services
6
Luxury marketing, sustainability and technology : the future of luxury management
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Developing successful global strategies for marketing luxury brands
1
European journal of marketing : EJM
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Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
1
Global marketing strategies for the promotion of luxury goods
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Handbook of research on IoT, digital transformation, and the future of global marketing
1
Handbook of research on digital transformation management and tools
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of advertising : the review of marketing communications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of retail and distribution management
1
Italian journal of marketing : ITJM
1
Journal of advertising
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Journal of business ethics : JBE
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Palgrave Advances in Luxury
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Palgrave advances in luxury
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Psychology & marketing
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Routledge studies in luxury management
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SpringerLink / Bücher
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The journal of services marketing
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Tourism management : research, policies, practice
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ECONIS (ZBW)
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Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
2
Digital luxury retailing and the COVID-19 pandemic : a qualitative study
Colella, Giuseppe
;
Amatulli, Cesare
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 157-189
Persistent link: https://www.econbiz.de/10013255647
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