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~accessRights:"restricted"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Italian journal of marketing : ITJM"
~language:"eng"
~person:"Amatulli, Cesare"
~person:"Cheng, Kwang-Hwee"
~person:"Guido, Gianluigi"
~person:"Holmqvist, Jonas"
~person:"Septianto, Felix"
~person:"Thaichon, Park"
~person:"Yu, Fan"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
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Consumer behaviour
Konsumentenverhalten
4
Luxury goods
4
Luxusgüter
4
Brand management
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
Advertising
1
Advertising effects
1
Big Five personality traits
1
Brand
1
Brand strategy
1
Cognition
1
Cognitive flexibility
1
Compulsive buying
1
Customer engagement
1
Dark triad dimensions
1
Dienstleistungsqualität
1
Emotion
1
Externalized luxury
1
Internalized luxury
1
Kognition
1
Live streaming luxury shopping
1
Luxury
1
Luxury brands
1
Luxury consumption motivations
1
Markenartikel
1
Markenrecht
1
Marketing strategy
1
Mixed emotions
1
Perceived luxury values
1
Personality psychology
1
Persönlichkeitspsychologie
1
Pro-environmental
1
Purchase intention
1
Service quality
1
Structural equation model
1
Strukturgleichungsmodell
1
Trademark
1
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Article
4
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
4
Language
All
English
Author
All
Amatulli, Cesare
Cheng, Kwang-Hwee
Guido, Gianluigi
Holmqvist, Jonas
Septianto, Felix
Thaichon, Park
Yu, Fan
Ko, Eunju
2
Kumagai, Ken
2
Bandyopadhyay, Argho
1
De Matteis, Clarissa
1
Feng, Jiao
1
Fogel, Joshua
1
Fratocchi, Luciano
1
Ho Huy Tuu
1
Jiang, Qi
1
Kikuchi, Kazuo
1
Kim, Kyung Hoon
1
Kim, Miyea
1
Kim, Sang Jin
1
Ko, Jisu
1
Lascu, Dana-Nicoleta
1
Lau, Antonio K. W.
1
Le Chi Cong
1
Li, Guoxin
1
Lu, Cheng
1
Machida, Ippei
1
Manrai, Ajay K.
1
Nagasawa, Shin'ya
1
Nallaperuma, Kaushalya
1
Ndereyimana, Charmant Sengabira
1
Olsen, Svein O.
1
Pace, Stefano
1
Pang, Wonbae
1
Peluso, Alessandro M.
1
Pino, Giovanni
1
Piper, Luigi
1
Sang, Zhencong
1
Setton, Marcelle Kim
1
Song, Kun
1
Tan, Kay Chuan
1
Tang, Peiwen
1
Timperio, Giuseppe
1
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Published in...
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Asia Pacific journal of marketing and logistics
Italian journal of marketing : ITJM
Journal of retailing and consumer services
6
Journal of business research : JBR
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing : EJM
1
International journal of advertising : the review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
Journal of business ethics : JBE
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Psychology & marketing
1
The journal of services marketing
1
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ECONIS (ZBW)
4
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1
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4
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1
Use of real-life imagery and words in luxury brand trademarks : a study of the trademark lawsuits involving the Polo/Lauren Company
Cheng, Kwang-Hwee
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014285864
Saved in:
2
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
3
The effects of perceived luxury value on customer engagement and purchase intention in live streaming shopping
Yu, Fan
;
Zheng, Ran
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1303-1323
Persistent link: https://www.econbiz.de/10013391045
Saved in:
4
Measuring internalized versus externalized luxury consumption motivations and consumers' segmentation
Guido, Gianluigi
;
Amatulli, Cesare
;
Peluso, Alessandro M.
; …
- In:
Italian journal of marketing : ITJM
2020
(
2020
)
1
,
pp. 25-47
Persistent link: https://www.econbiz.de/10012237290
Saved in:
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