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~accessRights:"restricted"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of advertising"
~language:"eng"
~person:"Amatulli, Cesare"
~person:"Guido, Gianluigi"
~person:"Holmqvist, Jonas"
~person:"Septianto, Felix"
~person:"Thaichon, Park"
~person:"Zheng, Ran"
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Luxury goods
3
Luxusgüter
3
Advertising
2
Brand management
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Consumer behaviour
2
Konsumentenverhalten
2
Markenführung
2
Werbung
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Advertising effects
1
Cognition
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Cognitive flexibility
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Live streaming luxury shopping
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Marketingmanagement
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Amatulli, Cesare
Guido, Gianluigi
Holmqvist, Jonas
Septianto, Felix
Thaichon, Park
Zheng, Ran
Ko, Eunju
2
Kumagai, Ken
2
Bandyopadhyay, Argho
1
Cheng, Kwang-Hwee
1
Feng, Jiao
1
Fogel, Joshua
1
Fratocchi, Luciano
1
Gurzki, Hannes
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Ho Huy Tuu
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Jiang, Qi
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Kikuchi, Kazuo
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Kim, Jongdae
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Kwon, Jung Eun
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Lascu, Dana-Nicoleta
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Lau, Antonio K. W.
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Le Chi Cong
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Li, Guoxin
1
Lu, Cheng
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Ma, Jingjing
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Machida, Ippei
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Manrai, Ajay K.
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Mo, Zichuan
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Nagasawa, Shin'ya
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Nallaperuma, Kaushalya
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Ndereyimana, Charmant Sengabira
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Olsen, Svein O.
1
Pace, Stefano
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Pang, Wonbae
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Sang, Zhencong
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Seo, Yuri
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Setton, Marcelle Kim
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Asia Pacific journal of marketing and logistics
Journal of advertising
Journal of business research : JBR
8
Journal of retailing and consumer services
6
Luxury marketing, sustainability and technology : the future of luxury management
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Developing successful global strategies for marketing luxury brands
1
European journal of marketing : EJM
1
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
1
Global marketing strategies for the promotion of luxury goods
1
Handbook of research on IoT, digital transformation, and the future of global marketing
1
Handbook of research on digital transformation management and tools
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the review of marketing communications
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
Italian journal of marketing : ITJM
1
Journal of business ethics : JBE
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Palgrave Advances in Luxury
1
Palgrave advances in luxury
1
Psychology & marketing
1
Routledge studies in luxury management
1
SpringerLink / Bücher
1
The journal of services marketing
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
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1
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
2
The effects of competence and warmth appeals on luxury and sustainable brand advertising : the moderating role of construal level
Septianto, Felix
;
Seo, Yuri
;
Zhao, Fang
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 369-384
Persistent link: https://www.econbiz.de/10013362319
Saved in:
3
The effects of perceived luxury value on customer engagement and purchase intention in live streaming shopping
Yu, Fan
;
Zheng, Ran
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1303-1323
Persistent link: https://www.econbiz.de/10013391045
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