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~accessRights:"restricted"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Brand image"
~subject:"Brand"
~subject:"Konsumentenverhalten"
~subject:"Online-Handel"
~subject:"Service quality"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Fallstudie"
~type_genre:"Marktinformation"
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Brand image
Brand
Konsumentenverhalten
Online-Handel
Service quality
Virales Marketing
Consumer behaviour
550
Brand management
241
Markenführung
241
Markenimage
212
Markenartikel
147
Beziehungsmarketing
112
Relationship marketing
112
Social Web
59
Social web
59
Customer satisfaction
53
Kundenzufriedenheit
53
Internet marketing
48
Online-Marketing
48
Luxury goods
44
Luxusgüter
44
Emotion
43
Advertising effects
42
Werbewirkung
42
Online retailing
40
Personality psychology
38
Persönlichkeitspsychologie
38
China
35
Brand loyalty
32
Dienstleistungsqualität
30
Viral marketing
28
Markentreue
26
Designation of origin
25
Herkunftsbezeichnung
25
Corporate Social Responsibility
24
Corporate social responsibility
24
Advertising
22
Confidence
22
Marketing management
22
Marketingmanagement
22
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550
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Article
Fallstudie
Marktinformation
Aufsatz in Zeitschrift
550
Conference paper
3
Konferenzbeitrag
3
Case study
1
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English
550
Author
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Johnson, Lester W.
5
Thaichon, Park
5
Chiu, Weisheng
4
Ko, Eunju
4
Kulczynski, Alicia
4
Liu, Matthew Tingchi
4
Abratt, Russell
3
Ahn, Jiseon
3
Arli, Denni
3
Baxter, Stacey M.
3
Bruwer, Johan
3
Chen, Jiawen
3
Cho, Heetae
3
Gil Saura, Irene
3
Jassawalla, Avan R.
3
Jin, Byoungho
3
Johnson, Zachary S.
3
Leckie, Civilai
3
Liao, Junyun
3
Nguyen, Ninh
3
Sarkar, Abhigyan
3
Sarkar, Juhi Gahlot
3
Sashittal, Hemant Chaitanya
3
Septianto, Felix
3
Shimul, Anwar Sadat
3
Sierra, Jeremy J.
3
Tjiptono, Fandy
3
Šerić, Maja
3
Abdul, Waheed Kareem
2
Amenuvor, Fortune Edem
2
Bajde, Domen
2
Bandyopadhyay, Argho
2
Berenguer Contrí, Gloria
2
Boateng, Henry
2
Chatterjee, Ravi
2
Cheah, Isaac
2
Chen, Tser-yieth
2
Confente, Ilenia
2
Dens, Nathalie
2
Dong, Xuebing
2
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Asia Pacific journal of marketing and logistics
Journal of consumer behaviour : an international research review
The journal of brand management : an international journal
Journal of retailing and consumer services
1,533
Journal of business research : JBR
1,450
International journal of hospitality management
518
International journal of consumer studies
320
Psychology & marketing
249
The journal of product & brand management
230
Technological forecasting & social change : an international journal
222
Tourism management : research, policies, practice
220
Management science : journal of the Institute for Operations Research and the Management Sciences
216
Journal of marketing communications
215
Journal of travel and tourism marketing
215
Journal of Islamic marketing
193
Journal of international consumer marketing
193
International journal of contemporary hospitality management
192
International journal of advertising : the review of marketing communications
191
Journal of retailing
180
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
178
Journal of hospitality marketing & management
166
Journal of promotion management : innovations in planning and applied research
160
Journal of marketing management : JMM ; journal of the Academy of Marketing
157
The international review of retail, distribution and consumer research
155
Journal of the Academy of Marketing Science
151
Journal of strategic marketing
149
Marketing intelligence & planning
148
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
145
Food policy : economics planning and politics of food and agriculture
143
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
143
The journal of services marketing
142
Marketing letters : a journal of research in marketing
139
Journal of marketing
137
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
136
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
135
Journal of internet commerce
131
Journal of marketing research
131
Journal of consumer behaviour
128
Journal of fashion marketing and management
127
Tourism management perspectives : TMP
125
Journal of economic behavior & organization : JEBO
123
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ECONIS (ZBW)
550
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550
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1
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
2
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
3
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
4
Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
Saved in:
5
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
6
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
7
Keeping the ball rolling : using the S-O-R framework to investigate the determinants of football fan loyalty
Rahman, Mohammad M.
;
Rosenberger, Philip J., III.
;
Yun, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 122-147
Persistent link: https://www.econbiz.de/10014486672
Saved in:
8
Eating halal : a serial mediation model for the effect of religiosity on the intention to purchase halal-certified food
Loussaief, Aida
;
Ying-Chao Lin, Julia
;
Dang Huu Phuc
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 167-184
Persistent link: https://www.econbiz.de/10014486675
Saved in:
9
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
10
Factors affecting users' impulse purchases in online group buying : online consumer reviews, countdowns and self-control
Sun, Jingjing
;
Li, Tingting
;
Sun, Shouqiang
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 224-240
Persistent link: https://www.econbiz.de/10014486683
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