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~accessRights:"restricted"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~language:"eng"
~person:"Amatulli, Cesare"
~person:"Guido, Gianluigi"
~person:"Holmqvist, Jonas"
~person:"Septianto, Felix"
~person:"Thaichon, Park"
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Consumer behaviour
2
Konsumentenverhalten
2
Luxury goods
2
Luxusgüter
2
Advertising
1
Advertising effects
1
Artistic style
1
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Brand management
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Cognition
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Cognitive flexibility
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Einzelhandel
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Emotion
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Marketingmanagement
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Amatulli, Cesare
Guido, Gianluigi
Holmqvist, Jonas
Septianto, Felix
Thaichon, Park
Ko, Eunju
4
Kim, Kyung Hoon
2
Kumagai, Ken
2
Pang, Wonbae
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Bae, Joonheui
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Bandyopadhyay, Argho
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Camarço, Janaina Cavalcante Farias
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Asia Pacific journal of marketing and logistics
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
8
Journal of retailing and consumer services
6
Luxury marketing, sustainability and technology : the future of luxury management
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Developing successful global strategies for marketing luxury brands
1
European journal of marketing : EJM
1
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
1
Global marketing strategies for the promotion of luxury goods
1
Handbook of research on IoT, digital transformation, and the future of global marketing
1
Handbook of research on digital transformation management and tools
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the review of marketing communications
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
Italian journal of marketing : ITJM
1
Journal of advertising
1
Journal of business ethics : JBE
1
Palgrave Advances in Luxury
1
Palgrave advances in luxury
1
Psychology & marketing
1
Routledge studies in luxury management
1
SpringerLink / Bücher
1
The journal of services marketing
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
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Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
2
Iconic art infusion in luxury retail strategies : unveiling the potential
Pino, Giovanni
;
Guido, Gianluigi
;
Nataraajan, Rajan
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
2
,
pp. 136-147
Persistent link: https://www.econbiz.de/10011710593
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