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~accessRights:"restricted"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"The journal of brand management : an international journal"
~person:"Baxter, Stacey M."
~subject:"Advertising effects"
~subject:"Brand"
~subject:"Customer satisfaction"
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Asia Pacific journal of marketing and logistics
Journal of hospitality marketing & management
The journal of brand management : an international journal
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Roses are red, violets are blue, sophisticated brands have a Tiffany Hue : the effect of iconic brand color priming on brand personality judgments
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 384-394
Persistent link: https://www.econbiz.de/10011885067
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The impact of age on consumer attachment to celebrities and endorsed brand attachment
IIicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 273-288
Persistent link: https://www.econbiz.de/10011477671
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