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~accessRights:"restricted"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"The journal of brand management : an international journal"
~person:"Chen, Huan"
~subject:"Advertising effects"
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Asia Pacific journal of marketing and logistics
Journal of hospitality marketing & management
The journal of brand management : an international journal
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Connecting or disconnecting : luxury branding on social media and affluent Chinese female consumers' interpretations
Chen, Huan
;
Wang, Ye
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 562-574
Persistent link: https://www.econbiz.de/10011771418
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