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~accessRights:"restricted"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~language:"eng"
~person:"Amatulli, Cesare"
~person:"Fogel, Joshua"
~person:"Guido, Gianluigi"
~person:"Holmqvist, Jonas"
~person:"Septianto, Felix"
~person:"Thaichon, Park"
~person:"Yu, Fan"
~subject:"Advertising"
~type_genre:"Article in journal"
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Advertising
Consumer behaviour
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Konsumentenverhalten
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Luxury goods
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Luxusgüter
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Advertising effects
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Werbewirkung
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Advertising skepticism
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Brand management
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Cognitive flexibility
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Live streaming luxury shopping
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Amatulli, Cesare
Fogel, Joshua
Guido, Gianluigi
Holmqvist, Jonas
Septianto, Felix
Thaichon, Park
Yu, Fan
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Nallaperuma, Kaushalya
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Setton, Marcelle Kim
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Asia Pacific journal of marketing and logistics
Journal of retailing and consumer services
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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European journal of marketing : EJM
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International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
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2
Advertising with scarcity messages and attitudes for luxury skin-care products
Fogel, Joshua
;
Setton, Marcelle Kim
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2285-2298
Persistent link: https://www.econbiz.de/10013552995
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