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~accessRights:"restricted"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~language:"eng"
~person:"Amatulli, Cesare"
~person:"Guido, Gianluigi"
~person:"Holmqvist, Jonas"
~person:"Lu, Cheng"
~person:"Septianto, Felix"
~person:"Thaichon, Park"
~person:"Zheng, Ran"
~subject:"Cognition"
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Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
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