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~accessRights:"restricted"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~language:"eng"
~person:"Amatulli, Cesare"
~person:"Guido, Gianluigi"
~person:"Holmqvist, Jonas"
~person:"Septianto, Felix"
~person:"Thaichon, Park"
~person:"Zheng, Ran"
~subject:"Live streaming luxury shopping"
~subject:"Marketingmanagement"
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Live streaming luxury shopping
Marketingmanagement
Consumer behaviour
2
Konsumentenverhalten
2
Luxury goods
2
Luxusgüter
2
Advertising
1
Advertising effects
1
Brand management
1
Cognition
1
Cognitive flexibility
1
Customer engagement
1
Dienstleistungsqualität
1
Emotion
1
Kognition
1
Luxury
1
Markenführung
1
Marketing management
1
Mixed emotions
1
Perceived luxury values
1
Pro-environmental
1
Purchase intention
1
Service quality
1
Structural equation model
1
Strukturgleichungsmodell
1
Werbewirkung
1
Werbung
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English
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Amatulli, Cesare
Guido, Gianluigi
Holmqvist, Jonas
Septianto, Felix
Thaichon, Park
Zheng, Ran
Bandyopadhyay, Argho
1
Cheng, Kwang-Hwee
1
Nallaperuma, Kaushalya
1
Yu, Fan
1
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Asia Pacific journal of marketing and logistics
Handbook of research on IoT, digital transformation, and the future of global marketing
1
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ECONIS (ZBW)
2
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Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
2
The effects of perceived luxury value on customer engagement and purchase intention in live streaming shopping
Yu, Fan
;
Zheng, Ran
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1303-1323
Persistent link: https://www.econbiz.de/10013391045
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