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~accessRights:"restricted"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~language:"eng"
~person:"Amatulli, Cesare"
~person:"Guido, Gianluigi"
~person:"Holmqvist, Jonas"
~person:"Septianto, Felix"
~person:"Thaichon, Park"
~subject:"Werbung"
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Advertising
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Advertising effects
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Brand management
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Cognition
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Cognitive flexibility
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Consumer behaviour
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Asia Pacific journal of marketing and logistics
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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International journal of advertising : the review of marketing communications
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Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
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