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~accessRights:"restricted"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~language:"eng"
~person:"Ko, Eunju"
~person:"Verhoef, Peter C."
~subject:"Customer satisfaction"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Customer satisfaction
Internet marketing
Konsumentenverhalten
Consumer behaviour
4
Fashion
3
Mode
3
Brand management
2
Luxury goods
2
Luxusgüter
2
Markenführung
2
Bekleidungsindustrie
1
Beziehungsmarketing
1
Brand collaboration
1
Brand image
1
COVID-19
1
Clothing industry
1
Collaboration product attributes
1
Computerspiel
1
Consumer happiness
1
Consumption behavior
1
Consumption value
1
Coronavirus
1
Customer equity
1
Customer value
1
Digital fashion
1
Digital platform
1
Digitale Plattform
1
Digitalisierung
1
Digitization
1
Epidemic
1
Epidemie
1
Fantasy
1
Feeling
1
Flow experience
1
Fun
1
Impact assessment
1
Kundenwert
1
Luxury brand
1
Luxury fashion market
1
Markenimage
1
Marketing
1
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Article in journal
Article
Aufsatz in Zeitschrift
4
Language
All
English
Author
All
Ko, Eunju
Verhoef, Peter C.
Thaichon, Park
5
Chiu, Weisheng
4
Liu, Matthew Tingchi
4
Ahn, Jiseon
3
Bruwer, Johan
3
Chen, Jiawen
3
Cho, Heetae
3
Liao, Junyun
3
Septianto, Felix
3
Tjiptono, Fandy
3
Abdul, Waheed Kareem
2
Amenuvor, Fortune Edem
2
Arli, Denni
2
Bandyopadhyay, Argho
2
Boateng, Henry
2
Chatterjee, Ravi
2
Cheah, Isaac
2
Chen, Tser-yieth
2
Dong, Xuebing
2
Gorostidi-Martinez, Haritz
2
Han, C. M.
2
Hong, Zhao
2
Hu, Yanghong
2
Huang, Stephen Chi-Tsun
2
Ivanov, Alex
2
Jain, Nikunj Kumar
2
Jalees, Tariq
2
Jebarajakirthy, Charles
2
Jihad Mohammad
2
Kim, Miyea
2
Kim, Sang Jin
2
Kumagai, Ken
2
Lavuri, Rambabu
2
Lee, Byung-Kwan
2
Lee, Dae Hui
2
Leng, Ho Keat
2
Malhotra, Gunjan
2
Mishra, Sita
2
Misra, Richa
2
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Published in...
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
International journal of advertising : the review of marketing communications
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of the Academy of Marketing Science
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing
2
Journal of marketing
2
Journal of retailing
2
International journal of consumer studies
1
International marketing review
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
4
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1
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
2
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
3
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
4
Impact of COVID-19 pandemic upon fashion consumer behavior : focus on mass and luxury products
Pang, Wonbae
;
Ko, Jisu
;
Kim, Sang Jin
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2149-2164
Persistent link: https://www.econbiz.de/10013552980
Saved in:
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