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~accessRights:"restricted"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~person:"Arancibia Carvajal, Sara"
~subject:"Holiday behaviour"
~subject:"India"
~subject:"Konsumentenverhalten"
~subject:"Social web"
~subject:"USA"
~subject:"theory of planned behavior"
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Holiday behaviour
India
Konsumentenverhalten
Social web
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theory of planned behavior
Bekleidung
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Brand
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Brand image
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Brand management
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China
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Clothing
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Consumer attitudes
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Consumer behaviour
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Foreign clothing brands
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Jugendliche
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Markenartikel
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Markenführung
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Markenimage
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Purchasing behaviour
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Theory of planned behaviour
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Young Chinese consumers
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Arancibia Carvajal, Sara
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Understanding young Chinese consumers' preferences for foreign clothing brands : a behavioural approach
May, Daniel Esteban
;
Arancibia Carvajal, Sara
;
Wang, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3032-3051
Persistent link: https://www.econbiz.de/10014486568
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