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~accessRights:"restricted"
~isPartOf:"Asian Academy of Management journal : AAMJ"
~isPartOf:"European retail research"
~subject:"Relationship marketing"
~type:"article"
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Relationship marketing
Consumer behaviour
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Beziehungsmarketing
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Brand
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Brand image
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Brand loyalty
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Brand management
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Consumer attitudes
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Japan
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Luxury goods
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Luxusgüter
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Malaysia
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Markenartikel
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Markenimage
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Retail trade
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Textile distribution
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Textilhandel
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Zahlungsbereitschaftsanalyse
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brand evidence
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brand hearsay
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luxury fashion
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price premium
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theory of planned behaviour
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Yapp, Emily H. T.
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Asian Academy of Management journal : AAMJ
European retail research
Journal of retailing and consumer services
20
Journal of business research : JBR
7
Journal of fashion marketing and management
7
Journal of global fashion marketing : JGfM
3
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
2
International journal of management practice : IJMP
2
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
2
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
2
The international review of retail, distribution and consumer research
2
The journal of product & brand management
2
Young consumers : insight and ideas for responsible marketers
2
Analytical modeling research in fashion business
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Approaches to corporate social responsibility : knowledge, values, and actions
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Asia Pacific journal of marketing and logistics
1
Corporate governance : international journal of business in society
1
Electronic commerce research
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Electronic markets : EM ; the international journal of electronic commerce and business media
1
Entrepreneurial business and economics review : EBER
1
European Journal of Marketing
1
European journal of international management : EJIM
1
Global business review
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Global marketing strategies for the promotion of luxury goods
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Integrated Business Models in the Digital Age : Principles and Practices of Technology Empowered Strategies
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International journal of business and globalisation : IJBG
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International journal of business environment : IJBE
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International journal of electronic commerce : IJEC
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International journal of retail and distribution management
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International journal of technology marketing : IJTMkt
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Journal of Fashion Marketing and Management
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Journal of Islamic marketing
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Journal of advertising research
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of internet commerce
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Journal of retailing
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Journal of strategic marketing
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Leveraging computer-mediated marketing environments
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Key drivers of brand loyalty among Malaysian shoppers : evidence from a Japanese
fashion
retailer
Yeap, Jasmine A. L.
;
Thurasamy Ramayah
;
Yapp, Emily H. T.
- In:
Asian Academy of Management journal : AAMJ
23
(
2018
)
2
,
pp. 1-24
Persistent link: https://www.econbiz.de/10012056620
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